Ned’s Bake
Brand management, Design and Content Creation.
Oversaw all creative direction, created and photographed content for social media to showcase more than food, but the experience.
Established content pillars to guide content creation and reflect the Ned’s Experience. Elevate the brand and establish distinction to create an authentic and traditional feel.
Mother’s Day Campaign
From concept to execution, I independently photographed real florals to shape a deeply feminine aesthetic that aligned with our Mother’s Day offerings. I crafted and delivered the creative direction across the website, social media, and limited‑edition packaging, ensuring a cohesive and impactful campaign.